Jonathan Jackson

Jonathan Jackson

1/2 of the Dilly.

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Free Agency Vol. 16 📈 - Media 'advice' is (usually) behind, sometimes dead wrong. That's good news.

Free Agency Vol. 16 📈 - Media 'advice' is (usually) behind, sometimes dead wrong. That's good news.

Tactics are not universal, principles are contextual, and values remain constant.

Dec 17, 2024 6 min read members

Free Agency Vol. 15 📈 : Media operates on a Power Law. Understanding it can change everything.

Free Agency Vol. 15 📈 : Media operates on a Power Law. Understanding it can change everything.

The math continues to math.

Dec 9, 2024 4 min read members

Free Agency Vol. 14 📈 - No More Shooting in LA

Free Agency Vol. 14 📈 - No More Shooting in LA

Mustaaaaaaaaaaaaaaaaaaaaard!

Dec 2, 2024 5 min read members

Free Agency Vol. 13 📈 - People build teams before they have a stack. That's a mistake.

Free Agency Vol. 13 📈 - People build teams before they have a stack. That's a mistake.

Compounding yourself is possible, you just need to get out of the way first.

Nov 25, 2024 5 min read members

Free Agency Vol. 11 📈 - When we say 'The Culture', what are we even talking about?

Free Agency Vol. 11 📈 - When we say 'The Culture', what are we even talking about?

Specificity is expensive. So is avoidance.

Nov 19, 2024 5 min read members

Free Agency Vol. 10 📈 - The Building Has New Plumbing: Media Infrastructure and making moments

Free Agency Vol. 10 📈 - The Building Has New Plumbing: Media Infrastructure and making moments

The long game is the one you choose to play.

Nov 12, 2024 5 min read members

Free Agency Vol.9 📈 - 'Mainstream' means everything and nothing at the same time

Free Agency Vol.9 📈 - 'Mainstream' means everything and nothing at the same time

Dog whistling is meant to signal and distract. It works if you're listening.

Nov 4, 2024 4 min read members

Free Agency Vol. 📈 8 - Privacy is big business, because we gave it away.

Free Agency Vol. 📈 8 - Privacy is big business, because we gave it away.

If data is a kind of oil, than everyone has a personal refinery to be mindful of.

Oct 28, 2024 7 min read members

Free Agency Vol. 7 📈 - Quit Like You Mean It: The Ari Lennox Theory of Creative Freedom

Free Agency Vol. 7 📈 - Quit Like You Mean It: The Ari Lennox Theory of Creative Freedom

Sometimes, you have to blow it up.

Oct 21, 2024 10 min read members

Free Agency Vol. 6📈 - Behind the scenes, but in front of the money: Why sports documentaries are always profitable

Free Agency Vol. 6📈 - Behind the scenes, but in front of the money: Why sports documentaries are always profitable

The games end, but footage is forever.

Oct 15, 2024 3 min read

Free Agency Vol.5 📈: Countries get rebrands do

Free Agency Vol.5 📈: Countries get rebrands do

If you think about a country like a company, things gets interesting.

Oct 7, 2024 4 min read members

Free Agency Vol. 4 📈 : Everything is for $ale

Free Agency Vol. 4 📈 : Everything is for $ale

Sep 30, 2024 4 min read members