Free Agency
Media insights and strategies for the proactive and prepared.
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Free Agency 馃搱 -Subprime Social Crisis Part 3: Everything Maxxxed
One-person, unlimited leverage.
Free Agency 馃搱 - Subprime Social Crisis Part 2: Platforms, Positioning, and AI
Banned for a moment.
Free Agency 馃搱 - The Subprime Social Crisis Part 1: State of Play
Free Agency Vol. 16 馃搱 - Media 'advice' is (usually) behind, sometimes dead wrong. That's good news.
Tactics are not universal, principles are contextual, and values remain constant.
Free Agency Vol. 15 馃搱 : Media operates on a Power Law. Understanding it can change everything.
The math continues to math.
Free Agency Vol. 14 馃搱 - No More Shooting in LA
Mustaaaaaaaaaaaaaaaaaaaaard!
Free Agency Vol. 13 馃搱 - People build teams before they have a stack. That's a mistake.
Compounding yourself is possible, you just need to get out of the way first.
Free Agency Vol. 11 馃搱 - When we say 'The Culture', what are we even talking about?
Specificity is expensive. So is avoidance.
Free Agency Vol. 10 馃搱 - The Building Has New Plumbing: Media Infrastructure and making moments
The long game is the one you choose to play.
Free Agency Vol.9 馃搱 - 'Mainstream' means everything and nothing at the same time
Dog whistling is meant to signal and distract. It works if you're listening.
Free Agency Vol. 馃搱 8 - Privacy is big business, because we gave it away.
If data is a kind of oil, than everyone has a personal refinery to be mindful of.