Episode 2 is available on Apple Podcasts ( video tomorrow on Spotify and YouTube). You get it first.
This one’s for the creatives, the musicians, and anyone caught between making work and financing it—trying to protect what they build while still daring to build it.
I won't mince words: this episode is Carl's legal genius on display. I don't talk that much, but you'd probably wouldn't interrupt Miles Davis in the studio either. You bear witness to someone doing what they are great at.
In preparation for this new season of the show, I had an epiphany: I have no idea how podcast distribution works. ZERO. I am a simple man: I see a thumbnail, it comes to my screen, I listen.
I got the how of podcasting, but I was deeply ignorant on the who. But I couldn't stay that way. Since podcasting is not algorithmically driven, you need distribution and endurance. Something has to power all of that. The best infrastructure is good by being visible in what it allows to happen.
In my basic research, I kept finding the same name, over and over and over: iHeart Media. That pesky little heart in the corner of show headers is seemingly everywhere.
So I did what anyone would do: incessantly dug into their earnings report(s) to find out how they do what they do and why they are so good at it.
TL;DR - they are everywhere sound is, doing (almost) everything.