About 60% of the world’s population has textured hair, creating a significant market that needs products, education, and access. For the last decade, Jamelia Donaldson has been building TreasureTress to meet that need.
If this were basketball, Jamelia would be A’ja Wilson: a generational player with record-breaking statistics, unmatched work ethic, and a knack for making the extraordinary so normal it changes how the league operates. 30-15-10 is the norm.
Jamelia is also obsessed with her customers. She’s built, tested, and implemented most of the current trends—IRL gatherings, subscription models, embedded partnerships, trust over following, nano and micro influencers, unscalable outreach—years before they became part of the marketing zeitgeist. Necessity breeds more than innovation; it incubates solutions that scale quietly, then all at once.. When retailers saw no value in her audience, she produced custom reports to size the market. There are billions in bathrooms, and Jamelia has drawn maps for consumers and retailers alike. As we said, she knows ball.
This is about data, distribution, and what it costs to make something legible that was always real.
A note on format
Conversations are exercises in stewardship; you are holding and handling a story that is not yours that you have been granted access too. Our goal is to make pieces with enough resonance that whoever we speak to feels proud enough to share them like they made them themselves. You'll let us know if we did our job, and where we can improve.
We hope you enjoy, learn something, and share it with someone who is building.
Have a great week.