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# One Smart Black Boy
- URL: https://www.duethedilly.com/due-dilly-episode-1-one-smart-black-boy/
- Published: 2022-07-04T20:05:49.000Z
- Updated: 2024-09-01T04:57:49.000Z
- Description: What happens when you find a way to beat the streets and monetize your influence at the same time?
- Author: Jonathan Jackson
- Tags: Entities

In part one of a three-part series on Jay Z, we dig into the history of Rocawear. We start with it's inception at Jones Street, dig through ownership structure, the connections necessary to jump-start the company, the business model, contracts, and how it set itself up to be sold to Iconix for $204 Million.

### Key Takeaways:

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Your intellectual property has value before it becomes a tangible item.

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The better your brand reputation, the more value your intellectual property has. 

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Getting a buyout is very similar to partnering up with another business; it's a courting process to find the buyer that fits.

### Sources 

[Due Dilly Episode 1 Bibliography Due Dilly\_Episode 1 Bibliography .pdf138 KBdownload-circle](https://www.duethedilly.com/content/files/2022/07/Due-Dilly%5FEpisode-1-Bibliography-.pdf "Download")

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